Welcome to the world of Seni Adetu, a distinguished leader with over 30 years of invaluable experience in the private sector. With a remarkable track record at the helm of renowned multinational corporations, Seni Adetu has solidified his expertise in various industries, making significant contributions to the world of business.

Formerly the Managing Director and CEO of Guinness Nigeria Plc, Seni Adetu’s illustrious career includes pivotal roles in esteemed organizations such as John Holt Plc, Coca-Cola International, and Diageo Plc across multiple countries within and outside of Africa. His extensive experience spans diverse sectors, including FMCG (Fast-Moving Consumer Goods) commercial management, sales and marketing, business strategy, banking, and general management.

As the Founder and Group CEO of First Primus West Africa Limited, comprising Algorithm Media Nigeria Ltd and Ogilvy Nigeria Ltd, Seni Adetu continues to lead Nigeria’s premier marketing communications companies. Under his visionary leadership, these organizations have thrived, offering cutting-edge strategies and innovative solutions to empower brands and achieve transformative results.